Are you struggling to get your AdWords campaigns to produce more profits?
If so, we can relate. AdWords can be expensive to buy, time consuming to manage and success is not guaranteed. In this economic downturn advertisers need to wring every penny out of their marketing budget but when your campaigns aren't performing effectively what do you do?
I've heard countless stories from advertisers like you. You've heard about advertisers making millions of dollars using AdWords and you see your competitors at the top of the search results, so why aren't your campaigns bringing you better results?
Usually a few simple fixes are all that is needed to turn a under performing campaign into one that generates all the sales or quality leads you need while still staying within your budget. Using these simple techniques you can get tons of targeted traffic and convert those clicks into paying customers. But most advertisers never hear about these strategies.
We're thrilled to introduce the first online training summit designed to help AdWords advertisers achieve results. Some of the world's most respected AdWords advertising experts i.e. AdWords superstars such as Fred Vallaeys, Justin Cutroni, Kevin Lee, and David Szetela, (see the great faculty list on the right) have come together to share their proven campaign management strategies. They'll reveal their secrets and all the insider details you need to know to immediately optimize your AdWords advertising campaigns.
If you (like so many other advertisers) have struggled to maximize your AdWords profits, or if you just suspect that there are strategies you don't know that are holding you back from getting the best results, here's your chance to set a course for AdWords success.
The online event starts Tuesday, May 10th and runs for 2 weeks (You won't want to miss a single class, but if you do the content will be viewable online for 90 days.)
Here's to beating your competitors to those AdWords sales!
Mary O'Brien Your Host and Fellow AdWords Advisor
P.S. If you're new to Pay-Per-Click Advertising, AdWords ads provide the opportunity to get your business in front of millions of potential customers in a very targeted way to generate highly qualified leads and sales.
P.P.S. Want to know the inside AdWords scoop? Your competitors are using AdWords advertising and using it successfully. If you don't get on board now you will miss a huge opportunity to safeguard your business from this economic downturn.
If you want to get all your AdWords questions answered and finally start making a good profit then attend the AdWords Advantage Online Summit and learn from AdWords experts who are willing to share proven ideas and best practices that get results, keep reading...
What You'll Learn From Adwords Advantage 2011
Secure your spot in the largest most effective online professional training summit for advertisers ready to master Google AdWords. By attending this online event, you will:
Discover the best ways to market your business with Google AdWords using all the tools it has to offer
Learn how million dollar AdWords campaigns are executed and how you can achieve similar results (no matter how much you are spending)
Gain a head start on your competitors, helping you stand out and improving your rankings
Discover how to really establish an effective AdWords marketing plan (no guesswork... learn from the mistakes of those who have already run thousands of campaigns)
Learn to improve your Quality Score (so you are always paying the minimum Cost-Per-Click (CPC) for your keywords
Eavesdrop on the closely guarded secrets of the top experts in the field (interact live with AdWords superstars such as David Szetela, Fred Vallaeys and many others!)
Discover practical techniques that will maximize your results and get you the profits you need
Learn the art of optimizing your campaigns so they take the least amount of time to manage
Ask live questions and get answers(you will have the opportunity to ask questions through an interactive chat)
Learn in your spare time and eliminate travel (you participate in live sessions via the Internet that are spread over multiple weeks)
Network with your peers and share mutual experiences together
Become part of a genuine community of AdWords Advertisers just like you
And much more!
WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).
WHEN: Starting May 10, 2011 and ending May 19, 2011 (scroll down for the full schedule)
HOW: Registration is strictly limited to the first 500 marketers (more than 75,000 were invited). Click here to secure your spot and get more than $250.00 in bonuses
Dear AdWords Advertiser,
Wouldn’t You Like Insider Tips to Help Your AdWords Campaign Perform Better?
It seems like just yesterday when all an advertiser had to do was toss up a Pay-Per-Click marketing campaign and sit back and watch as the sales or leads rolled in. Simple tweaks produced great results. But then the big competitors moved in, the economy took a dive and advertising got a lot harder.
Many search engine marketers will tell you that the way to go now is to focus on Search Engine Optimization (SEO) or Social Media to bring more traffic to your site, but what you really need is TARGETED traffic. Visitors that you know are going to convert without a lot of time spent or money lost.
During a recession, successful marketers double down on the revenue strategies that work. Pay-Per-Click marketing has proven over the years to be the one true strategy that ALWAYS delivers results if you are doing it right. But are you doing it right?
A large percentage of advertisers (especially smaller businesses) give up on Pay-Per-Click advertising in the first couple of months. They blow through their marketing budget on really expensive non-targeted keywords and let the competition wipe the floor with their campaigns.
So what do successful advertisers know and do differently to get great results in a few short weeks? Successful advertisers are increasing quality traffic to their sites, generating leads and sales and converting that traffic into long term customers, by just implementing a few simple strategies.
So why doesn’t everyone employ these strategies? How come you haven’t heard about them and they aren’t included in the helpful materials that the search engines provide on their websites?
Well, because many of these techniques can only be learned by spending millions of dollars running advertising campaigns with hundreds of thousands of keywords. Most advertisers can’t afford to test strategies like that. Only agencies or large companies spending millions of dollars can truly determine the proven strategies that get results every time.
If you knew that—if you knew step-by-step how they optimize their AdWords campaigns to generate the most profits, achieve results and attract highly qualified prospects eager to pay top dollar for their products and services—you could simply duplicate what they do and achieve similar results.
That's what the AdWords Advantage Online Summit 2011 will give you. We've brought together many of the world's most successful AdWords experts, and asked them to reveal their secrets to YOU – Live in May!
However, like any professional development conference, there's a limit to how many people can fit in the "room." So if you're interested in truly ramping up your AdWords success, you need to secure your spot today.
Whether You're New to AdWords or You Think You Know It All, Attend the AdWords Advantage Online Summit to Get on the Fast Track to Success in 2011
Studies show that self-employed people who attend professional training events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!
In this tough economy, it can be difficult to get away and attend training. You have to pay for entry into the event, then you have to spend money on your flight, your hotel and of course, your meals. You could easily spend $1500 to $3000 out of your own pocket to attend an event like the AdWords Advantage Online Summit 2011 if it were held at a hotel or conference center.
Instead, you get cutting edge and innovative AdWords tips all from the comforts of your home or office.
AdWords Advantage Online Summit 2011 is the event of the year for marketers, from beginners to established professionals, who want to take their AdWords campaigns to the next level of success.
The select few who attend this exclusive summit (registration is strictly limited) will leave with an armful of tips, tactics and strategies for:
Growing their Business using AdWords. (You'll quickly learn the best ways to setup an effective campaign.)
Personalizing Your Keywords to meet the needs of your specific market
Expanding and Optimizing Your AdWords Campaigns
Leveraging Social Media to Improve Your AdWords Campaign Performance
Driving traffic and visibility with AdWords.
Controlling Cost and Improving Conversions on Content Campaigns
Optimizing AdWords Using Google Analytics
Developing an effective AdWords marketing plan. (You'll walk away with a clear plan for AdWords success.)
Properly Measuring AdWords Beyond the Last Click
Lowering Your Ad Spend by Learning to Promote Only to Your Target Audience
Avoiding the mistakes that rookies make, ensuring you make money from your AdWords campaigns right off the bat.
And much more!
In addition, you get to meet the experts and establish relationships with colleagues, just like any other conference. And you do it all from the comfort of your own home or office.
Is the AdWords Advantage Online Summit 2011 a Fit for You?
If you find yourself in one of the categories below, the AdWords Advantage Online Summit 2011is a fit for you:
The Small Business Owner: You're getting your business off the ground or starting to promote it online. You’ve heard about other small businesses getting great results with Pay-Per-Click, but it looks like a lot of time to manage and you don’t have a lot of money to spend. You just aren't sure you know where to start, what to do or how to do it.
The Corporate Marketer: You work for a corporation and have been asked to manage and optimize the AdWords campaigns. Your boss wants to know why these campaigns aren’t performing, or worse, you can’t actually tell if they are performing or not. You know you could look like a company star if you could just show him results.
The Experienced AdWords Advertiser: You've been using AdWords advertising for a while, but want better results. You're ready to take your campaigns to a whole new level by improving your productivity, following the proven tactics of the pros and leveraging more tools and strategies. Better results. Less work. More profits.
The Agency Marketer: You're clients expect you to keep up with all the cutting edge techniques with pay-per-click and to constantly optimize their campaigns for better results. You have the tools you need to manage the campaigns but you need ready to take your business to a whole new level by improving your productivity, following the proven tactics of the pros and leveraging more social media tools. Better response. Less work. More profitability.
If you're an AdWords advertiser looking for better results, more profits and a network of like-minded peers sharing best practices, then attend AdWords Advantage Online Summit 2011.
How It Works?
1. Though this summit will take place online, it will be a live event.
That means you won't just be watching playback of a recorded session (although we'll provide that option if you miss something).
The instructors will be presenting their sessions in real time, right on your computer screen. You can listen and watch their presentations, and ask questions directly to the experts and get instant answers.
After you register for the Summit, you'll be given a link and access information for each session. On the day and time of the sessions, you simply pull up your web browser, go to a web page, type in your log-in information and you'll be connected to the event. It's the virtual equivalent of walking into a room at a live conference and sitting down!
2. You can interact live with the presenters
That means you can actually ask questions directly to the AdWords Advantage experts.
During each session, you'll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what is possible at live conferences. You can participate in instant polls or the instructor may also have session handouts for you to download.
Just like most conferences, each session lasts about an hour, and will offer an opportunity for live questions and answers.
If you want to ask a presenter a question, you'll be able to do so through an interactive chat.
3. No Selling, Only Teaching
We've all attended events where speaker after speaker go on stage, entertain the audience with funny stories, then sell an expensive item to an exhausted crowd. The AdWords Advantage Online Summit is different. Each speaker will teach you a skill, tool or technique in 60 minutes. No up selling, no cheer leading, no theory - just solid advice from experts who have applied their techniques to their own business or their clients.
This event was designed by AdWords advertisers for AdWords advertisers. That means we built it to accommodate your busy schedule. We've spread the summit out over 3 weeks, with multiple sessions each week. This means you don't have to stop working to attend (AND you can begin applying what you'll learn immediately). The audio and video from each session are recorded and will be provided for further study (available for 90 days).
"Attend" Any or ALL of the Following Sessions
At traditional summits and conferences, groups of sessions are often held at the same time, so it's impossible to attend them all.
Not this summit.
When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, if you miss a live session, you can view the recorded video.
The Sessions
Review the following session list. But remember, you don't have to choose. You get them all!
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Ad Innovations at Google INSTRUCTOR: Frederick Vallaeys, Google AdWords Evangelist
Session Description: Come learn what’s new with Google AdWords and see some of our newest tools that simplify account management, the latest new ad formats that are boosting results for advertisers, and new reports that help you prove that you’re doing it right.
Learn how to use automation to simplify account management
Discover the ad formats that drive the largest gains for existing advertisers
Explore new reports that give you deeper insights and help you become an even more efficient advertiser
DATE AND TIME: May 10th at 9:00 a.m. Pacific (12:00 p.m. Eastern)
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PPC Ad Testing Best Practices – How Consistently Testing Ad Copy Can Generate 30% More Sales on Average INSTRUCTOR: David Greenbaum, Co-Founder & CEO of BoostCTR
Session Description: Continually iterating on your ad copy and designing intelligent tests can have a powerful impact on your Google AdWords campaigns. In this session you’ll learn:
What to Test – Which elements of your ad creative you should be testing, and ideas for how to tweak your copy to get maximum benefit.
How to Pick a Winner – How to determine when you should stop an ad test and decide on a winner, and how to avoid picking the wrong ad.
Which Ad Groups to Write For – One of the most important things in getting the most out of your ad copy is knowing which Ad Groups to test new creative for.
DATE AND TIME: May 10th at 11:30 a.m. Pacific (2:30 p.m. Eastern)
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Display and PPC Strategies to Dominate Your Competition INSTRUCTOR: Jamie Smith, Engine Ready
Session Description: As Search Marketing continues to rapidly evolve, Display advertising (previously called the content network) is becoming an important element in most online marketing strategies. Learn how to move from PPC into Display and what are the best practices to get immediate results.
In this session Jamie will show you how to:
Use PPC learning's for successful Display campaigns
Select specific goals to organize strategies
Choose the web sites you want to advertise on and who you want your ads to be seen by
Implement the power of remarketing and much more
DATE AND TIME: May 10th at 2:00 p.m. Pacific (5:00 p.m. Eastern)
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AdWords for Local: Sort Heads from Tails, Find Free Clicks and Calls
INSTRUCTOR: Dennis Yu, CEO BlitzLocal
Session Description: Do you have hundreds of locations or perhaps just one? In this session, learn how to build effective campaigns for businesses that have a local customer base. Discover why mobile ads are a hidden gem for lead gen on smartphones and non-smart phones alike. Understand how to manage the difference between "Chicago restaurants" and "restaurants" searched from Chicago: find out how much traffic can you expect from geo-targeted search versus geo-multiplied keywords. Optimize and manage bids with Google Analytics by understanding how view-through conversions affect overall search traffic and brand vs. non-brand terms.
You’ll learn how to organize head and tail terms for local and avoid the costly trap of over-multiplication by city name and zip code.
You’ll discover “free” clicks and calls-- In AdWords, impressions are free, so with proper call tracking, you can determine the “bonus.”
You’ll learn multiple location set-up-- extend DKI to other business details, such that you can multiply your campaigns to a large number of locations, each customized to the right landing page, business contact information, and more.
DATE AND TIME:May 11th at 9:00 a.m. Pacific (12:00 p.m. Eastern)
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How Researching and Managing Keywords is the Key to Google AdWords Success! INSTRUCTOR: Allena Rouse, WordStream
Session Description: Effective keyword research and management is the most critical element of Google AdWords success. Do a bad job at keyword research, and nothing else – bid manipulation, landing page optimization, ad text optimization – although all important, simply won’t work optimally. By attending this session on PPC keyword research, you’ll learn advanced tips, strategies and best practices for conducting effective keyword research for Pay-Per-Click (PPC) Marketing and Search Engine Optimization (SEO).
DATE AND TIME: May 11th at 11:30 a.m. Pacific (2:30 p.m. Eastern)
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AdWords for Ecommerce: Drive Maximum Reach & Ecom Sales with PPC INSTRUCTOR: Leisa Hall, Account Director at Anvil Media, Inc
Session Description: Ecommerce businesses have a unique set of challenges and opportunities when it comes to AdWords. Get a view of AdWords from an Ecommerce businesses perspective and best practices on how to leverage AdWords features to help sell your products online. Topics that will be explored with an Ecom focus include: Product Listing Ads, Seller Ratings, Product Extensions, Mobile implications for Ecom, Analytics & Conversion Reporting, Landing Pages that Sell, Text & Display Ad Opportunities, and more!
In this session you will:
Get a condensed training completely focused on achieving PPC success in the unique world of Ecommerce
Gain knowledge that can be immediately applied to improving your Ecommerce business’ AdWords campaigns
Understand how managing PPC campaigns for Ecom businesses are different from other types of business and how to take advantage of Ecom specific opportunities in AdWords
DATE AND TIME: May 11th at 2:00 p.m. Pacific (5:00 p.m. Eastern)
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A Proven System for Reliably Increasing Your Website’s Conversion Rate INSTRUCTOR: Ben Jesson and Dr Karl Blanks, Conversion Rate Experts
Session Description: It’s a simple fact. You can have the most sophisticated AdWords strategy, but if your website can’t convert visitors into paying customers, you might as well close up shop. During this presentation, Conversion Rate Experts will present their unique methodology for increasing revenue for online businesses.
Discover tools and techniques they have applied while consulting to leading companies worldwide, like Apple, Google, Facebook, Sony, Vodafone, SEOmoz, SEO Book, and some outstanding, forward-looking small businesses—frequently with off-the-chart results.
DATE AND TIME: May 12th at 9:00 a.m. Pacific (12:00 p.m. Eastern)
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Build Your Own Portfolio Forecasting and Optimization Tool Using Google Bid Simulator INSTRUCTOR: Michael Behrens, Senior Vice President of eMarketing for WebMetro
Session Description: Have you been complaining about the opaque landscape of Google for years? Bid Simulator has pulled back the covers. It allows much more transparency into the auction and the opportunity for more control over outcomes. This session will illustrate how to use this data, what it means for bidding, and your ability to allocate your media much more effectively.
Overcome lack of transparency in Google AdWords
Greater control over PPC outcomes
Allocate media much more effectively
DATE AND TIME: May 12th at 11:30 a.m. Pacific (2:30 p.m. Eastern)
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Quality Score – The Little Metric That Can Kill You INSTRUCTOR: Craig Danuloff, Founder and President of ClickEquations
Session Description: Quality Score is Google’s way of giving you feedback on how well you’ve constructed and managed your paid search campaigns. And if they’re not happy, they take away impressions, lower your positions, and charge you more for every click. You may think you know the basics of how quality score works, but conventional wisdom misses and mistakes a lot of the facts. This session explains what really drives quality score and what steps you should take to maximize scores in your AdWords account.
DATE AND TIME: May 12th at 2:00 p.m. Pacific (5:00 p.m. Eastern)
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AdWords Editor Strategy & Tips INSTRUCTOR: Kevin Lee, Founder & CEO of Didit
Session Description: This session will cover tactical and strategic use of the Google AdWords editor. The AdWords editor is a powerful tool that gets even more powerful when used to manage larger and complex campaigns. Learn how to use the Editor to execute on advanced strategies as well as how to simplify day-to-day tasks that can be cumbersome though the AdWords GUI or other technology platforms.
In this session you will:
Learn how to use AdWords editor to bulk edits to URLs, keywords or copies
Learn how to use search and replace to edit campaigns
Learn how to make bulk changes and bulk edits to URLs, keywords
DATE AND TIME: May 17th at 9:00 a.m. Pacific (12:00 p.m. Eastern)
Session Description: In this session Justin will cover some of the most critical steps in collecting and analysing data in Google Analytics. We’ll start by reviewing the basics, like tracking PPC and Social Media. Then we’ll move into how to actually analyse the data in your account. We’ll segment brand and non brand keywords. And we’ll build out custom reports to make your life easier.
DATE AND TIME: May 17th at 11:30 a.m. Pacific (2:30 p.m. Eastern)
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AdWords Auction Based Video Advertising: What It Is, Why You Need It, How To Run It, and What Metrics Define Success INSTRUCTOR: Nathan Sandford
Session Description: YouTube is the 2nd largest search engine, and Google's acquisition of them has led to an increasingly robust set of advertising tools in the typical Google "self serve" style. Using the normal Adwords interface you can get your video content in front of YouTube customers with high impact, exciting units that are very cost efficient.
Learn to target and use each type of video ad placement
Learn how to measure the value of a click on YouTube vs a Google search click
See how video fits into the buying cycle and how it can be used to increase reach and demand
DATE AND TIME: May 17th at 2:00 p.m. Pacific (5:00 p.m. Eastern)
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Not Your Mama's PPC: Serious B2B Strategies for Lead Gen INSTRUCTOR: Matt Hessler, VP of Account Management at Trada
Session Description: Marketing is different when your customer is another business. In this webinar Matt will show you how to use paid search as the basis for a highly sophisticated B2B marketing campaign.
After this webinar you'll know:
Where your quality leads are coming from
How to target stages of the buying cycle
Tips to make your B2B landing pages convert
DATE AND TIME: May 18th at 9:00 a.m. Pacific (12:00 p.m. Eastern)
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Two-‘Fer: Expanding Your AdWords Real Estate –AND– Advanced Data Segmentation
INSTRUCTOR: Mark Evans, Founder and Managing Director of Ionic Media
Session Description: Learn about two different yet fundamentally linked aspects of AdWords advertising: Improving creative and measuring results.
Expanding your presence in the AdWords paid search results. This comprises adding sub-links in your ads, map locations of your stores, and product images.
Capitalizing on new data segmentation options. This will grant you a greater ability to analyze your results and make the necessary optimizations.
DATE AND TIME:May 18th at 11:30 a.m. Pacific (2:30 p.m. Eastern) ________________________________________
Keyword Match Types - Understand and Control the Keywords you Buy
INSTRUCTOR: Brian Valentini, Associate Director of Search Marketing at Digitas
Session Description:This session will show you the different keyword match types that the engines offer and how search marketers can effectively leverage them. By default every search engine sets initial keyword buys to broad match. Is that the best match type for you? Are you unknowingly supporting keywords that do not factor into your core business objectives? Find out how you can leverage match types in increase your ROI and make your SEM spend and time more efficient.
Learn how to use Broad, Modified Broad, Phrase, and Exact Matches
Learn how to use Negative Match Types
Learn how you can uncover the actual search queries that are triggering your ads
DATE AND TIME:May 18th at 2:00 p.m. Pacific (5:00 p.m. Eastern) ________________________________________
Using Your Remarketing Data to Learn More About Your AdWords Audience INSTRUCTOR: Joseph Kerschbaum, Director of Client Services for Clix Marketing
Session Description: With a remarketing campaign, you can target users who have visited your website previously in order to bring them back your site and convert. However, there is additional insight that can be gained from learning which websites your target audience visits other than your own. You can find audience similarities in the websites that your audience visits and better understand who is actually visiting your website. You can take this insight and apply this to other Display campaigns such as keyword targeted, placement targeted, and social media PPC.
In this session, Joseph will show you how to:
Acquire demographic information from their Remarketing campaign
Write better ads for Display with additional demographic information
Allocate media much more effectively
DATE AND TIME: May 19th at 9:00 a.m. Pacific (12:00 p.m. Eastern)
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Search Outside of the Box: Advertising on Smartphones and Mobile Devices INSTRUCTOR: Matt Grebow, Senior Search Marketing Manager at The Search Agency
Session Description: One out of every seven Google searches is performed with a mobile device—and this number is growing rapidly. If you haven’t already formulated a mobile paid-search strategy, you may not be connecting with a substantial portion of your target audience. This session will show you how to set up and start running AdWords mobile campaigns—regardless of whether you have a mobile website.
In this session you will learn:
How to write ads that appeal to mobile searchers.
Useful mobile budgeting and bidding strategies.
Why calculating a mobile conversion is not as easy as it seems.
DATE AND TIME: May 19th at 11:30 a.m. Pacific (2:30 p.m. Eastern)________________________________________ Writing More Powerful Ads: Techniques and Formulas for Better Quality Score, CTR, and Conversion Rates INSTRUCTOR: Brian Carter, CEO of FanReach
Session Description: Tight AdGroups, the right keywords, and all the right campaign settings do one thing- they get you in front of the right people at the right time. But do you have the right message? Are people compelled to click and buy because of what your ad says? Are you standing out amongst your competitors’ ads? Can you ever stop testing ads? How do you break through to a new killer ad idea? Brian will teach these techniques and winning AdWords ad formulas.
Learn how to write ads that make people click and buy
Get higher CTR, Quality Score and Conversion Rates
Beat your competitors and constantly improve
DATE AND TIME: May 19th at 2:00 p.m. Pacific (5:00 p.m. Eastern)
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REMEMBER: If you miss a live session, we'll provide you a free recording.
By the way, NONE of the sessions are off-the-shelf presentations that these experts have given a dozen times before. All are educational experiences that have been created specifically for this summit each containing insights, strategies and up-to-date tips that you can use to transform your campaigns.
Claim Your Free Bonuses Worth over $1000
To further sweeten this offer, you’ll be provided with 7 valuable bonuses worth over $1,000. These business-building materials are actual products from the instructors of this event and you get them all for FREE, just by signing up for AdWords Advantage Online Summit 2011.
These bonus materials are nearly worth the cost of the entire summit! Free Bonus #1: PPC Conversion Tracking and Web Analytics Audit courtesy of Engine Ready ($299 Value) Free Bonus #2: 3-month platinum membership in PowerProfiles.com Free Bonus #3: AdWords Audit courtesy of WordStream ($499 Value) Free Bonus #4: $500 in ad spend from Trada when you sign up for a paid search campaign ($500 Value) Free Bonus #5: $20 off Brian Carter's Facebook Advertising online course ($20 Value)
I can't attend all the live sessions. Will I get a recording?
Yes. We will provide a recording of each session, so you won't miss a thing. If you have other commitments (like a day job), no need to worry. The recordings will be available for 90 days after the event.
How long are the sessions and what are the dates?
The Summit begins on Tuesday, May 9, 2011 and ends on Thursday, May 19, 2011 (weekends excluded). All of the sessions are one hour in duration. The dates and times are listed above in the session description box (the one with the presenter pictures). Live sessions will take place on Tuesday, Wednesday and Thursday. There will be 3 sessions each day - one at 12:00pm EST (New York time), one at 2:30pm EST (New York time) and one at 5:00pm EST (New York time).
How can I ask questions during the summit?
During the live presentations, you will be able to ask questions via an interactive chat during the live Q&A portion of the session. You can also use Twitter and the Facebook group to post your questions.
What if I still have questions before registering?
Two options here... First you can try our live support chat window below. You can also send an email to
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and we will get back to you right away.
Already Booked for Meetings or a Vacation When the Live Sessions Take Place?No problem! You Can View them Online Anytime At Your Leisure
We'd love it if you can join us live for every day of the event. That way, you can ask the speakers questions and take part in the interactive pieces.
But we understand if you can't make every session. Vacations, meetings, or being in a different time zone can prevent you from attending all the live sessions.
The good news is that each session will be recorded. The recordings will be posted 24 hours after the live session ends. Whether it's 3am Tokyo time or 10am Los Angeles time, you can playback the recordings whenever you like.
There's nothing to download. Just login to the Private Attendees Area and view the session. It's that easy!
So, register your spot right now. That way, you can listen to the recordings once you return from vacation or have a spare moment in your day.
How To Attend for Free!
Once you have registered for the Online Summit, you will be invited to join the AdWords Advantage affiliate program. This unique program allows you to make money just by telling your friends and your colleagues about the AdWords Advantage Online Summit.
All you have to do is copy your special affiliate URL, paste it in an email (well give you some sample text) and send it off to your opt-in, permission based email list. No matter when attendees register, if just 4 people register for the Online Summit based on your referral, you make back the money you paid for your own seat.
How to Register
Traditional professional development summits featuring a line-up of world-class experts and providing a chance to network with your peers often cost thousands of dollars to attend. And that doesn't include the added costs of travel, meals, hotel accommodations, rental cars and lost work time! So, let's compare that to the AdWords Advantage Online Summit.
You're getting 13 hours of training over an 21 day period. If you divide that by the lowest entry price, you pay as little as $22.85 per hour to access 13 amazing experts who will teach you how to use AdWords to supercharge your online marketing.
Reserve your spot right now so you too can discover these money-making and client attraction secrets all from the comforts of your home or office using just your computer.
We accept PayPal, Visa, MasterCard, American Express and Discover.
The event begins May 10th (scroll up to see sessions and dates). And remember, by this time next year the recession may be over and most of your competitors will have reinforced their position at the top of the AdWords results don't be left behind...
If you learn just one strategy that will help you optimize your AdWords campaign, the investment in your professional development will have paid for itself many times over.
Live help not available? Email us at
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Isn't It Time for YOU to Be the AdWords Marketer at the Top?
Yes, you can achieve success with Google AdWords.
You just need to learn what the most successful marketers do, and then follow in their footsteps.
AdWords Advantage Online Summit 2011 paves the way.
Reserve your spot today.
To your AdWords Success,
Mary T. O'Brien Event Facilitator and Fellow AdWords Advertiser AdWords Advantage Online Summit 2011
PS. Don't hesitate to contact us through live chat, or send us an email to
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if you have any questions about the AdWords Advantage Online Summit.
PPS. Act quickly! We limit registration so that the group is small enough to allow you to meet other attendees, chat with the experts and get your questions answered. Secure your spot right away before this event sells out.
PPPS. You can check out the AdWords Advantage Online Summit Schedule above. Once you review each topic, I know you'll be ready to reserve your spot right now.
PPPPS. Still on the fence about registering for this incredible virtual event? Sign up for the free preview web class below.
.
The "3-Day Money Back" Guarantee
This AdWords Advantage Online Summit offers the best advice on how to take advantage of and optimize your Google AdWords campaigns from experts who have run thousands of ads with million dollar budgets.
Go ahead and register for the AdWords Advantage Online Summit. If after attending the first three days you believe that it's not right for you and you don't want to sit in on any more sessions or use the materials, just send us an email at
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within 72 hours of the summit start, and we'll gladly refund your money and cancel your access. No problem.
We’re that confident that you will learn great success tips from the AdWords Advantage experts at the summit. Our goal is to bring you critical information to turn your campaigns around and to help you gain measurable results. In fact, you'll be amazed when you look back at how a few simple strategies were able to give you the winning results you needed.
Frederick Vallaeys is Google's AdWords evangelist. In this role, he helps advertisers learn about which Google products best support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media. Prior to Google, Vallaeys was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor's degree in electrical engineering from Stanford University.
Michael Behrens has been in the PPC industry since day 1. WebMetro was the first Goto ambassador and is the agency where Michael is the lead strategist in developing successful paid search strategies that help brands increase market share. He serves on several advisory teams and beta councils for the search engines. He is the architect of several WebMetro internal search marketing tools including Conversion Funnel, which tracks attribution and was live two years before Google’s Search Funnels.
David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing as an executive at Apple Computer and Ziff-Davis Publishing. He is active in SEMPO and was the author of two lessons in SEMPO's Advanced Search Advertising course. His writing has been published at Search Engine Watch, Search Engine Land and in the Clix Marketing Blog. His weekly Webmasterradio.fm show, PPC Rockstars, is broadcast every Monday at 4 PM Eastern time. He is a frequent speaker at industry conferences like PPC Summit, Marketing Sherpa B2B Summit, SMX and Search Engine Strategies His book on PPC Content Advertising, Customers Now, was published in November 2009, and his Wiley/Sybex book, PPC Search Engine Marketing: an Hour a Day (written with Joseph Kerschbaum) was published in July 2010.
Mark Evans is a founding Partner and Managing Director at Ionic Media. Previously, he was the General Manager of the US search business at Overture Services, with P&L responsibility at the largest PPC search provider on the Internet. He began with Overture heading the advertiser product management, which designed features and functionality of the online tools used by both advertisers and internal staff. He was promoted to also lead advertiser marketing, with responsibility for growing the base of advertisers. Mark has an MBA from the Wharton School, and a BA from UC Berkeley.
Leisa Hall, Account Director at Portland, Oregon based Anvil Media, Inc, has been developing strategy for SEM campaigns at Anvil since 2004. Seasoned in SEO, social media strategies, and paid search, Hall’s true expertise at Anvil is in driving online paid media strategy for ecommerce businesses, from start-up to Fortune 500. Hall works with a team of ecommerce and paid media experts at Anvil, developing strategy for clients that include Borders, Lucy Activewear, Real Networks, Icebreaker and Moonstruck Chocolates.
Ben Jesson, an internet marketing specialist, co-founded Conversion Rate Experts after implementing almost every web marketing strategy, and concluding that conversion rate optimization is by far the biggest opportunity for most web businesses. Conversion Rate Experts is an international consultancy that has clients including Sony, Vodafone, Google, 888, BT, SEO Book and SEOmoz. Double-digit improvements are the norm. Recent successes include the growth of travel website sunshine.co.uk from £17 million/year to £31 million/year.
Kevin Lee, Didit Founder & CEO, has been an acknowledged Search Engine Marketing (SEM) expert and industry pioneer since 1995. Kevin and the highly trained team of search marketing experts at Didit use the proprietary Maestro technology to assure client success. A founding board member of SEMPO.org and its first elected Chairman, Kevin is dedicated to educating search marketers and CMOs globally on best practices and the power of SEM. Kevin speaks at industry conferences; his ClickZ column is read by thousands and his most recent book Search Engine Advertising has been widely praised.
Joseph Kerschbaum is the Director of Client Services for PPC search and social advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences, and his writing on the SEM industry has appeared in his Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph was coauthor (with David Szetela) of the Wiley/Sybex book (2010), “Pay-Per-Click Search Engine Marketing: One Hour a Day.”
David Greenbaum, Founder and CEO of BoostCTR, had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company. But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David’s aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy. BoostCTR combines David’s interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin’ stuff.
Matt Hessler, is VP of Account Management at Trada in Boulder, Colorado. Trada is the first and only crowdsourced paid search marketplace that allows companies to advertise paid search ads, optimized by over 500 of certified paid search experts, on Google, Yahoo! and Bing with just one click. In July 2010 Google Ventures invested $5.75 Million in Trada. Matt started working in Search Marketing way back in 2002 when the industry was in its infancy. After a few years of working on massive campaigns, Matt's passion for search and business strategy led him to owning and managing his own search agency. The agency served clients in competitive verticals ranging from Online Dating and Real Estate, to Ecommerce and Insurance.
Allena Rouse leads WordStream’s Services team, where she uses mathematical trickery to maximize client ROAS. She was coerced into paid search sometime around 2008 but has yet to find the mythical utopia of "5-cent clicks."
Dr Karl Blanks is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing. CRE is an international consultancy that has worked with companies including Apple, Google, Sony, Vodafone, BT (British Telecom), SEO Book and SEOmoz. CRE has pioneered a new approach to conversion rate optimization, called CRO®. Double-digit improvements are the norm. CRE works closely with Google to evangelize Google's Website Optimizer tool, and has presented research to Google’s staff at their headquarters in Mountain View, California and London, UK.
Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.
Craig Danuloff
is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform for large search advertisers and agencies. He’s been involved in PPC since 2004 and has overseen search management accounts for companies in both the Fortune 100 and the Internet Retailer 100.
Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. in 1998. He spent two years as President of eColony, early-stage venture fund founded by Internet Capital Group. Craig is the author of over 20 best selling computer books. He is a graduate of the University of Colorado Leeds School of Business.
Jamie Smith got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. He has over 10 years of Internet marketing experience, continually staying on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha's Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Brian Valentini is an Associate Director of Search Marketing at Digitas. Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. Brian has been managing paid search for 6 years and has taught courses on both SEO and SEM. Brian is one of only 9 AdWords Help Forum Top Contributors.
Brian Carter is CEO of FanReach, a company that conducts online Facebook Marketing and Advertising Training. He has trained AdWords experts to get results and managed the Search & Social department of a digital marketing agency. Brian speaks internationally and has been interviewed and profiled by Information Week, US News & World Report, The Wall Street Journal and Entrepreneur Magazine. He writes for the search/social industry blogs Search Engine Journal and AllFacebook.com.
Since 2006 Nathan Sandford has been on the agency side with Ionic Media in Los Angeles CA and Optimedia in New York NY. Currently he is Associate Director of Search Marketing, working directly on paid search campaigns for clients in health care, travel, education, B2B technology, software, ecommerce, finance, self-help, telecom, social networking, publishing, precious metals, lead generation, debt, diet, technology & hardware, local, legal industries and many more. He has been a regular presenter and contributor at both the PPC Summit and the Market Motive webinars.
Matt Grebow is a senior search marketing manager at The Search Agency, an integrated Internet marketing agency based in Santa Monica, CA. In 2010, The Search Agency was recognized by Advertising Age as the fourth-largest independent search-marketing agency in the United States. In his current role, Matt works with a team of marketers to craft mobile and desktop pay-per-click strategies for a wide range of direct-response and B-to-B companies.
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained over 6000 advertisers how to use Pay-Per-Click through Advertiser Workshops sponsored by Yahoo! Search Marketing and Microsoft adCenter and at PPC Summits since 2007. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team.
Dennis Yu is an entrepreneur and internationally recognized lecturer in search engine marketing. Areas of expertise include search marketing technical analysis and pay-per-click (PPC) ad campaign development and optimization. He is co-founder and chief executive officer of BlitzLocal, a Denver area firm that provides local search solutions for enterprises of all sizes. Clients include J.C. Penney, Equifax and Yahoo!, as well as local professional service providers, national franchises and non-profit groups.
A sought-after speaker, Yu has written for TechCrunch, Entrepreneur magazine and The Niche Report, a targeted mortgage industry publication. He has been interviewed by National Public Radio, KTLA-TV and other media outlets. He has spoken at Search Marketing Expo, HostingCon, PPC Summit, Affiliate Summit, Affiliate Convention, and other national and international conferences. Yu has also counseled the Federal Trade Commission on privacy issues for social networks.
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"This was my first experience attending an event aimed specifically at PPC, as opposed to broader SEM events or narrower engine-specific ones. I thought it was excellent."
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Craig Taylor, Traffic Mountain
"It presented a wealth of info on marketing strategies for anyone working in an agency or managing marketing for business. It's only going to become more important as time goes by!"
Carri Gregorski, Eric Mower and Associates
"One item alone will probably save me thousands of dollars this year. I was particularly impressed with the caliber of speakers in attendance. There was a lot of meat in the sessions, not just teaser data."
Al Moses, Quality Carpet Cleaning
"This summit far exceeded my expectations! Though I am more on the beginner side of PPC marketing, I found each session easy to understand and overflowing with proven ideas on how to improve PPC campaigns. The best part is that each session had something for the beginner, the expert and everyone in between. Excellent speakers, excellent staff, excellent Summit!"
Tawnya Tabert, Reggis University College for Professional Studies (CPS)
"It is a terrific way to stay abreast of the latest cutting edge PPC strategies, tactics and techniques."
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Copyright 2011 | Adwords Advantage | all rights reserved
Michael Behrens has been in the PPC industry since day 1. WebMetro was the first Goto ambassador and is the agency where Michael is the lead strategist in developing successful paid search strategies that help brands increase market share. He serves on several advisory teams and beta councils for the search engines. He is the architect of several WebMetro internal search marketing tools including Conversion Funnel, which tracks attribution and was live two years before Google’s Search Funnels.
David Szetela founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing as an executive at Apple Computer and Ziff-Davis Publishing. He is active in SEMPO and was the author of two lessons in SEMPO's Advanced Search Advertising course. His writing has been published at Search Engine Watch, Search Engine Land and in the Clix Marketing Blog. His weekly Webmasterradio.fm show, PPC Rockstars, is broadcast every Monday at 4 PM Eastern time. He is a frequent speaker at industry conferences like PPC Summit, Marketing Sherpa B2B Summit, SMX and Search Engine Strategies His book on PPC Content Advertising, Customers Now, was published in November 2009, and his Wiley/Sybex book, PPC Search Engine Marketing: an Hour a Day (written with Joseph Kerschbaum) was published in July 2010. 
Mark Evans is a founding Partner and Managing Director at Ionic Media. Previously, he was the General Manager of the US search business at Overture Services, with P&L responsibility at the largest PPC search provider on the Internet. He began with Overture heading the advertiser product management, which designed features and functionality of the online tools used by both advertisers and internal staff. He was promoted to also lead advertiser marketing, with responsibility for growing the base of advertisers. Mark has an MBA from the Wharton School, and a BA from UC Berkeley.
Leisa Hall, Account Director at Portland, Oregon based Anvil Media, Inc, has been developing strategy for SEM campaigns at Anvil since 2004. Seasoned in SEO, social media strategies, and paid search, Hall’s true expertise at Anvil is in driving online paid media strategy for ecommerce businesses, from start-up to Fortune 500. Hall works with a team of ecommerce and paid media experts at Anvil, developing strategy for clients that include Borders, Lucy Activewear, Real Networks, Icebreaker and Moonstruck Chocolates.
Ben Jesson, an internet marketing specialist, co-founded Conversion Rate Experts after implementing almost every web marketing strategy, and concluding that conversion rate optimization is by far the biggest opportunity for most web businesses. Conversion Rate Experts is an international consultancy that has clients including Sony, Vodafone, Google, 888, BT, SEO Book and SEOmoz. Double-digit improvements are the norm. Recent successes include the growth of travel website sunshine.co.uk from £17 million/year to £31 million/year.
Kevin Lee, Didit Founder & CEO, has been an acknowledged Search Engine Marketing (SEM) expert and industry pioneer since 1995. Kevin and the highly trained team of search marketing experts at Didit use the proprietary Maestro technology to assure client success. A founding board member of SEMPO.org and its first elected Chairman, Kevin is dedicated to educating search marketers and CMOs globally on best practices and the power of SEM. Kevin speaks at industry conferences; his ClickZ column is read by thousands and his most recent book Search Engine Advertising has been widely praised. 
Joseph Kerschbaum is the Director of Client Services for PPC search and social advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences, and his writing on the SEM industry has appeared in his Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph was coauthor (with David Szetela) of the Wiley/Sybex book (2010), “Pay-Per-Click Search Engine Marketing: One Hour a Day.”
David Greenbaum, Founder and CEO of BoostCTR, had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company. But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David’s aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy. BoostCTR combines David’s interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin’ stuff.
Matt Hessler, is VP of Account Management at Trada in Boulder, Colorado. Trada is the first and only crowdsourced paid search marketplace that allows companies to advertise paid search ads, optimized by over 500 of certified paid search experts, on Google, Yahoo! and Bing with just one click. In July 2010 Google Ventures invested $5.75 Million in Trada. Matt started working in Search Marketing way back in 2002 when the industry was in its infancy. After a few years of working on massive campaigns, Matt's passion for search and business strategy led him to owning and managing his own search agency. The agency served clients in competitive verticals ranging from Online Dating and Real Estate, to Ecommerce and Insurance.
Allena Rouse leads WordStream’s Services team, where she uses mathematical trickery to maximize client ROAS. She was coerced into paid search sometime around 2008 but has yet to find the mythical utopia of "5-cent clicks."
Dr Karl Blanks is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing. CRE is an international consultancy that has worked with companies including Apple, Google, Sony, Vodafone, BT (British Telecom), SEO Book and SEOmoz. CRE has pioneered a new approach to conversion rate optimization, called CRO®. Double-digit improvements are the norm. CRE works closely with Google to evangelize Google's Website Optimizer tool, and has presented research to Google’s staff at their headquarters in Mountain View, California and London, UK.
Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.
Craig Danuloff
Jamie Smith got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. He has over 10 years of Internet marketing experience, continually staying on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha's Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm. 
Brian Valentini is an Associate Director of Search Marketing at Digitas. Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. Brian has been managing paid search for 6 years and has taught courses on both SEO and SEM. Brian is one of only 9 AdWords Help Forum Top Contributors. 
Brian Carter is CEO of FanReach, a company that conducts online Facebook Marketing and Advertising Training. He has trained AdWords experts to get results and managed the Search & Social department of a digital marketing agency. Brian speaks internationally and has been interviewed and profiled by Information Week, US News & World Report, The Wall Street Journal and Entrepreneur Magazine. He writes for the search/social industry blogs Search Engine Journal and AllFacebook.com. 
Since 2006 Nathan Sandford has been on the agency side with Ionic Media in Los Angeles CA and Optimedia in New York NY. Currently he is Associate Director of Search Marketing, working directly on paid search campaigns for clients in health care, travel, education, B2B technology, software, ecommerce, finance, self-help, telecom, social networking, publishing, precious metals, lead generation, debt, diet, technology & hardware, local, legal industries and many more. He has been a regular presenter and contributor at both the PPC Summit and the Market Motive webinars. 
Matt Grebow is a senior search marketing manager at The Search Agency, an integrated Internet marketing agency based in Santa Monica, CA. In 2010, The Search Agency was recognized by Advertising Age as the fourth-largest independent search-marketing agency in the United States. In his current role, Matt works with a team of marketers to craft mobile and desktop pay-per-click strategies for a wide range of direct-response and B-to-B companies. 
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained over 6000 advertisers how to use Pay-Per-Click through Advertiser Workshops sponsored by Yahoo! Search Marketing and Microsoft adCenter and at PPC Summits since 2007. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team.